Vincent Van Duysen Architects was asked for the third time by Carrières Du Hainaut, a leading provider of the original Belgian Blue Stone, to design their fair stand on the Interieur 2012 Biennale in Kortrijk. The purpose of the stand is for visitors to become familiar with the materials, numerous finishes, and its realizations.
The concept goes beyond the typical trade show booth and approaches the project in an architectural way. A three-dimensional composition was designed, with seemingly monolithic blue stone walls, positioned orthogonally on a grid. The visitors are able to enter the created spaces, and once inside, they’re completely enclosed by blue stone in different finishes that they can experience up close.
The composition of surfaces and walls takes place on two different levels: the walls on the bottom layer, create a route, demarcating the various spaces visitors can enter and where they can immerse themselves in the experience. On a second, higher level, again a composition of surfaces which define a second, cross-shaped space. This area is not accessible, but clearly delineated, and creates different atmospheres in the underlying areas. This overhead space is lined in gold leaf, which combined with the lighting creates a golden glow descending into the spaces.
The stand has a warm and intimate atmosphere despite the inherent cold nature of the blue stone material. The result is a spatial experience with an almost sacred atmosphere generating wonder and emotion about the blue stone material.
Koen Van Damme