Molteni&C Fair Stand Salone del Mobile
Milan, Italy
2024
The architectural style of the 2024 Molteni&C stand at Salone del Mobile in Milan was inspired by the works of Milanese masters such as Piero Portaluppi. The idea was to add a new journey into an era of decorative sophistication, coinciding with the company's 90th anniversary celebration. Vincent and his team strived to elevate craftsmanship and style in order to find a harmonious balance between tradition and innovation.
Enduring sophistication, the booth’s atmosphere exuded exquisite quality and reimagined fine details. Tradition and modernity formed the foundation that bridged the past, present, and future, always prioritizing emotional experiences and intrinsic innovation.
Drawing inspiration from the iconic Villa Necchi Campiglio in Milan, we translated Portaluppi's architectural legacy into clean, sinuous lines that exude a sense of balance, rigorous yet elegant.
“Unique materials that recall the elegance of the Thirties, a new sense of decorative refinement, a further level of depth to the Molteni&C universe” — Vincent Van Duysen
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Photos courtesy of Molteni&C