Aesop Shop

Hamburg, Germany

2014 — 2015

Aesop’s latest German signature store, and its first in Hamburg, opened recently in ABC-Viertel. Created in collaboration with Antwerp firm Vincent Van Duysen Architects, it features the brand’s first facial treatment room in Europe. The design relies on simple, natural materials and a subtle palette; it is informed by two primary influences: the building’s status as a protected historic site and the neighbourhood’s vibrant, sophisticated milieu. 

Walls and ceiling in the 112-square metre space have been stripped back to their original state and clad in pale, roughly textured plaster, providing a refined tactile element. A sink of solid bluestone, conceived as a sculptural element and evocative of ancient fountains, effects a commanding presence and emphasises the product demonstration experience integral to Aesop’s gracious hospitality. Bluestone is also used for flooring, working in concert with the plastered surfaces to define a serene and timeless setting.

Display shelves are crafted from untreated European Oak and blackened steel – the latter referencing the store’s original cast-iron facade. Floor-length linen curtains hang in a discreet curve behind the point-of-sale counter, secluding the treatment room from the retail area.
Aesop’s sought-after facial treatments are performed in a select few doors internationally by in-house facial therapists. In the aromatic calm of a purpose-built treatment space, the brand’s meticulous formulations are employed to detoxify and stimulate skin and spirit.


Dezeen, February 2015


Photography by AESOP.

Visit the official website from AESOP.

AESOP on instagram.