Vincent Van Duysen

Zara has opened its new flagship store on Barcelona’s iconic Avenida Diagonal, unveiling a concept crafted by renowned Belgian architect Vincent Van Duysen. Conceived as more than a retail space, Zara Diagonal invites visitors into a refined, sensory environment inspired by the intimacy of domestic interiors and the intrigue of cabinets of curiosities.

With a design language rooted in calm, warmth, and understated elegance, Van Duysen transforms the shopping experience into a sophisticated domestic journey - one that encourages visitors to pause, observe, and return. Zara Diagonal promises continual discovery, offering a fresh perspective at every visit and setting a new benchmark for experiential retail in the heart of the city.

The opening on November 27th welcomed strong media attendance, with outlets including WWD, Fashion Network, Milk Decoration, Bloomberg.com, and numerous Spanish publications covering the launch.

Ph. François Halard